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Maurice Lacroix Alkon #tide  Video Thumbnail

Experience the AIKON #tide, a bold innovation crafted from upcycled ocean-bound plastic and glass fibre. Each watch repurposes 17 plastic bottles, paired with eco-friendly packaging made entirely of #tide ocean material®. Through our partnership with #tide, Maurice Lacroix is committed to recovering 10 million bottles from the seas by 2024, blending sustainability and Swiss precision to create a cleaner planet and stunning timepieces.